A USP for Avatar was the fact that it utilised pioneering technology and so took over 10 year to make and was released in 3D.
The marketing for the film was just as spectacular and made use of various cross media platforms
Your task is to research 3 marketing strategies used to promote the film Avatar.
- Research the website
- Research the involvement of one of the following companies: Ubisoft, Panasonic, Coca-Cola
- Choose 1 other marketing or promotional activity for the film Avatar
Present findings in a PowerPoint and load to your blogs using Slideshare, include pictures/video, you will need to use several slides for each promotional activity
For each promotional activity discuss:
- Describe what it is/was
- How it links with the film
- Who the target audience is - and why it would appeal to them
- Was the promotional activity successful/ ground breaking - why?
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